WASHINGTON POST

creative agency work

A collection of client creative that showcases my brand storytelling POV, blending feelings-forward copy with immersive experience.

beverage client: experiential campaign activations

I developed these live event partnership concepts as part of a corporate reputation campaign pitch delivered to MarComm executives at a renowned multinational brewer.

BETCHES MEDIA: strategic communications plan

I worked directly under Betches’ Director of Communications to deliver an insights-driven communications strategy that leveraged the 2024 election to establish new relationships with Gen Z women.

POSHMARK: brand repositioning strategy

A mock strategy proposal designed to help the brand build stronger connections with Gen Z college students by strengthening alignment with their values and preferences.