urban outfitters
creative agency work
A (work-in-progress) collection of client creative that showcases my brand storytelling POV, blending feelings-forward copy with immersive experience.
beverage client: experiential campaign activations
I developed these event activation concepts as part of a larger corporate reputation campaign, presented to the marketing & communications executives of the world’s largest brewing company.
BETCHES MEDIA: strategic communications plan
I worked directly under Betches’ Director of Communications to deliver an insights-led communications strategy that leveraged the 2024 election to build relationships with Gen Z women.
POSHMARK: brand repositioning strategy
A mock strategy proposal designed to help the brand build stronger connections with Gen Z college students by aligning with their values and preferences.
Strategies feature: Background Research, Brand Positioning & Framing, OKRs & KPIs, Calendar & Budget, Strategies & Tactics including collaborations and on-campus programming (…and more!)
Additional material available upon request.